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What is employer branding?
Employer branding is how a company promotes and shares its unique identity as an employer, including its employee value proposition (EVP).
Why is employer branding important?
Employer branding is fundamental to a company’s performance, profitability and ultimately success. It’s also a key factor in attracting and retaining top talent!
Examples of strong employer branding
- An informative careers page where candidates don’t just learn about the company but about the people, culture, values and everyday workplace experience.
- Employees sharing their positive workplace and culture experience through videos, testimonials, blogs, social media posts and more.
- Career days where up-and-coming talent get to know the company first hand.
- Photos and videos of the office, employees, team events and social occasions on social media.
- Diversity and inclusion initiatives.
How nilo.health can help
In a 2022 study by the American Psychological Association, 81% of individuals surveyed said that when they seek future job opportunities, they’ll be looking for workplaces that support mental health. Offering mental health benefits, such as nilo.health, is a powerful way for employers to show they are in tune with the needs of today’s workforce and to set themselves apart from competitors.
