Employer branding is how a company promotes and shares its unique identity as an employer, including its employee value proposition (EVP).
Employer branding is fundamental to a company’s performance, profitability and ultimately success. It’s also a key factor in attracting and retaining top talent!
In a 2022 study by the American Psychological Association, 81% of individuals surveyed said that when they seek future job opportunities, they’ll be looking for workplaces that support mental health. Offering mental health benefits, such as nilo.health, is a powerful way for employers to show they are in tune with the needs of today’s workforce and to set themselves apart from competitors.
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