What is employer branding?

Employer branding is how a company promotes and shares its unique identity as an employer, including its employee value proposition (EVP).

Why is employer branding important?

Employer branding is fundamental to a company’s performance, profitability and ultimately success. It’s also a key factor in attracting and retaining top talent!

Examples of strong employer branding

  • An informative careers page where candidates don’t just learn about the company but about the people, culture, values and everyday workplace experience.
  • Employees sharing their positive workplace and culture experience through videos, testimonials, blogs, social media posts and more.
  • Career days where up-and-coming talent get to know the company first hand.
  • Photos and videos of the office, employees, team events and social occasions on social media.
  • Diversity and inclusion initiatives.

How nilo.health can help

In a 2022 study by the American Psychological Association, 81% of individuals surveyed said that when they seek future job opportunities, they’ll be looking for workplaces that support mental health. Offering mental health benefits, such as nilo.health, is a powerful way for employers to show they are in tune with the needs of today’s workforce and to set themselves apart from competitors.

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