• nilo data shows that many users prefer a female psychologist, with 74% of users choosing women as their preferred match.
  • One reason may be availability: women make up a large share of psychologists, both in nilo’s global network and across the psychology profession more broadly.
  • Gender stereotypes may also play a role, as people often associate women with empathy, care, and emotional support.
  • A preference for a female psychologist does not mean male or non-binary psychologists are less effective — the right fit depends on the individual.
  • Choice matters: people are more likely to benefit from support when they feel comfortable with their psychologist and can choose a match that works for them.